For Whom the Soil Tolls: Lessons in Connection
Ken Herz Ken Herz

For Whom the Soil Tolls: Lessons in Connection

When I was about ten years old, my father came home from helping a neighbor and looked noticeably unsettled. The neighbor had asked my dad—and several others—to help break a spirited young horse. The methods used were gruesome, built on force and dominance. In the end, the horse was broken in spirit.

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Regenerative Agriculture Economics: From the Ground Up
Bruce Johnson Bruce Johnson

Regenerative Agriculture Economics: From the Ground Up

“If it improves the ground, it’s going to improve my potential income.” — Kipp Hinrichs, Glenvil, Nebraska farmer 

That statement captures the heart of regenerative agriculture. It’s not just about environmental stewardship — it’s about economic resilience.

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How much rain did you keep?
Paul Jasa Paul Jasa

How much rain did you keep?

Ask a producer “How much rain did you get?” and he’ll tell you, usually followed with a “but.”  Either “but we need more as it’s been dry” or “but it came too fast and most of it ran off.”  What really matters is “How much rain did you keep?” Producers with well structured, healthy soils will respond “all of it.”

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The Rest of the Story: Soil Health, Community, and a Vision for Nebraska
Mike McDonald Mike McDonald

The Rest of the Story: Soil Health, Community, and a Vision for Nebraska

Paul Harvey’s iconic sign-off—“And now you know the rest of the story”—captivated more than 24 million weekly listeners from 1951 to 2008. His legendary piece “So God Made a Farmer” resonates to this day, celebrating the spirit of rural America. If Harvey were alive today, we believe he’d champion a Nebraska-rooted, community-led movement that’s redefining stewardship and sustainability.

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